Hello blog readers,
Last month, I discussed the Truths and Misconceptions about Internet Marketing as a whole. Today, I want to discuss the reasons why the majority of people who strive to succeed with internet marketing, fail before they can get started. There are many reasons why Internet Marketers fail to make a single dime with internet marketing, but the question is....who is at fault?
In my opinion, there are two culprits: the business opportunity who is promoting their system, and the prospect, who is looking for a business opportunity to promote. I will discuss each culprit below.
The Business Opportunity is at Fault
There are business opportunities out there that are seeking affiliates to promote their system. With some businesses, you pay a fee, then you are able to promote the opportunity. However, many of the opportunities that are on the internet ask you to "opt-in", by providing your name and e-mail address. In order to get prospects to opt-in, some opportunities will say just about anything...perhaps even bending the truth or exaggerating on what the prospect will receive by joining their opportunity.
After a prospect opts in, then the business will reveal more truths about their opportunity. When a prospect discovers that the "language" used before opting in is different from the language used after opting in, the prospect is discouraged, and therefore refrains from any further relationship with that business opportunity, thus opting out from receiving further communication.
Below I will discuss some of the tactics the business opportunity uses (or doesn't use) in order to attract prospects to their system.
Not Qualifying The Prospect
When a business opportunity is seeking affiliates to promote their business, they are merely inviting just about anyone to join...even ones who may not have the credentials to become a successful Internet Marketer. As a result, a business will have affiliates sign up who do absolutely nothing.
Qualifying the prospect by asking questions will indeed reduce the number of opt-ins, but the result will be a higher percentage of prospects that will actually promote the opportunity.
Misleading the Prospect on How Much Money One Can Make
You're an Internet Marketer, and you visit a business opportunity website. The first thing you notice is a dollar amount; $10k per month; $5k per week; $1000 in just a few days. These are the websites that talk more about the "fruits" and less about the "labor". When a business opportunity puts more focus on the money that can be made or the rich lifestyle you could be enjoying....rather than focusing on the business plan and how to get there, that misleads the prospect.
Yes, prospects are drawn to the money, and for a business, it's a strategic way to get prospects to look at what they have to offer. However, the business opportunity doesn't tell you that a lot of labor will need to be had in order to enjoy the fruits....and even then, it's not guaranteed that the prospect will make $10k per month, or it may take a couple of years to get there. Again, the business opportunity gives you this information AFTER the prospect pays or opts in to their system.
Businesses should focus more on the business side of things when they are seeking prospects. If a prospect knows what is expected ahead of time, then it will be up to that prospect to decide if he/she wants to pursue the opportunity, and in turn, that prospect may actually work the it.
Misleading the Prospect on How Easy it is to Make Money
If you, as an Internet Marketer, visit a business opportunity website, and you read the language given by the opportunity, you would think that it would be easy to make $10k per month with their system. Again, this misleads the prospect into thinking that very little effort is needed to make money.
No business opportunity should tell a prospect that anything is "easy", because it is not. It takes a lot of hard work and strategic planning on the Internet Marketer's part before one earns $1000 per month or more. It's okay for a business opportunity to say that their system is "simple" as it pertains to the opportunity itself. Dollar amounts should not be discussed.
Misusing the word FREE when Promoting an Opportunity
Just like the above examples, an Internet Marketer visits a business opportunity website, and the word that resonates throughout the site is FREE. Some opportunities will lead you to believe that they can show you how to make $10k per month for free.
The fact is, nothing is totally free. Otherwise, the business opportunity claiming the above will not make any money. As with any business opportunity, in order to succeed, there will be some type of investment. That investment may be in the form of advertising/marketing fees, cost of equipment, further education into the business, etc.
It's okay for a business to provide free information or a free report in regards to their system, but not making false claims regarding how much money you can make.
There are many business opportunities that use misleading tactics in order to persuade prospects to opt-in to their system. However, using these tactics will lead a prospect to failure. We know that a business use these tactics in order to get prospects, but if a business is not totally truthful about what they can offer before a prospect opts in, that will discourage the prospect from wanting to promote the opportunity after opting in.
.............................................................................
The Prospect is at Fault
To be successful at internet marketing, it takes a lot of work and dedication, just like any other occupation. Nonetheless, many prospects yearning to become Internet Marketers quit before they make a single penny, and thus leading them to failure. Even those who sign up with a great business opportunity fail to make any money, because of their lack of dedication. Below are some reasons why prospects fail at internet marketing on their own accord:
Not Having the Right Mindset
Many prospects who are looking to become Internet Marketers don't have the right mindset. To earn a decent income with internet marketing, one must be fully committed to the task. That means that one has to BELIEVE he or she is an Internet Marketer.
To become a successful Internet Marketer, one will need to make a life adjustment to accommodate
the time needed to promote the new business venture. Unfortunately, many new Internet Marketers are not willing to make the needed adjustments to accommodate this new venture. Just the same, many feel they can spend perhaps an hour or two a week promoting their venture, and when no prospects come their way, they quit.
Believe that you're an Internet Marketer; think like an Internet Marketer; plan your marketing strategies like an Internet Marketer, and you can achieve like a successful Internet Marketer.
It's All About the Money
The fact is, many prospects are drawn to the potential of making a lot money with internet marketing, which is probably the main reason why many who strive to become Internet Marketers fail. Many prospects focus on the fruits, or the money and lavish lifestyle that a successful Internet Marketer enjoys. To reach the plateau of the successful Internet Marketer, one will need to put in the work, or the labor.
To start earning a massive income, new Internet Marketers will need to spend months promoting their brand and their business ventures, and to keep it consistent. Unfortunately, many who get started don't finish, because they don't see the money right away. Nevertheless, Internet Marketers who are in it just for the money are destined to fail.
Not Educating Oneself
Fortunately, there are many books, e-books, articles, blogs and other material available for the Internet Marketer to learn about different marketing techniques. Become a student of internet marketing, apply what you have learned, and the results will come in time.
Not Fully Committing Oneself to Marketing
As an Internet Marketer, you must promote your brand, your product/service, and/or your affiliate link DAILY in order to be successful. Many Internet Marketers fail because they have yet to grasp the concept of marketing their business on a daily basis.
Not Persevering
Many new Internet Marketers get discouraged, because they are promoting their business and not seeing the fruits of their efforts. The thing is, many Internet Marketers who are successful today will tell you that it took them months...perhaps even a couple of years, before they started making any serious money online. The keyword here is PERSEVERANCE. One must continue to market and promote his/her business, even when things appear bleak. Sometimes a prospect will need to see your offer many times before he/she acts on it.
Many of us want to live the lavish lifestyle that becoming an successful Internet Marketer brings. However, many of us tend to quit before reaching that plateau. Becoming a successful Internet Marketer is just like any other occupation. You have to be fully committed to doing the work needed to become successful; which means learning the different methods of marketing, then apply what you have learned to promote your brand and your business on a daily basis.
.............................................................................
So the question is....why do most Internet Marketers fail? Yes, there are business opportunities that tend to mislead prospects into thinking they can make a lot of money with little effort. However, it is up to that prospect to educate him or herself about internet marketing in general and seek out the legitimate business opportunities. Once the prospect find that good business opportunity, he/she needs to do the work to make it successful. My final answer....it's the prospect that is ultimately responsible for his or her destiny.
Before I conclude with this posting, I want to give you an example of a business opportunity that does not mislead the prospect, and it does not claim how much money you can make. All it claims is that you can "grow a second income". All of what you need to know to make a decision about whether to promote this business is listed on the page. Click HERE to take a look at this opportunity.
That concludes this posting. If you are an Internet Marketer reading this, I hope it was enlightening for you. Also, I hope it will help you to take action with your marketing efforts.
Have a good day blog readers!
No comments:
Post a Comment